AI, SaaS & Software Development for Consumer & B2B Businesses
GrayCyan helps growing businesses build digital products, add engineering capacity, and automate the repetitive work slowing down customers and internal teams.
From SaaS platforms, MVPs, ecommerce experiences, portals, and mobile apps to AI automation, CRM integrations, and dedicated engineering teams, we build technology around the way your business actually operates.
As featured in
PROBLEMS WE SOLVE
What Growing Businesses Come to Us to Fix
If any of these sound familiar, you’re in the right place.
You Need to Build a Digital Product or Customer Experience
SAAS & MVP DEVELOPMENT
Your Technology Roadmap Needs More Capacity
ENGINEERING CAPACITY
Too Much Work Still Happens Manually
AI & AUTOMATION
Nishkam Batta
Founder & CEO, GrayCyan LLC
Former Engineer, $15Bn Engineering Company
Working in Applied AI Since 2018
ROOTED IN EXPERIENCE
Built Around Real Business Processes
Nish began his career as an engineer inside a $15Bn organization, where he learned that technology succeeds only when it fits the people, systems, and processes already running the business.
That same principle applies to growing consumer and B2B companies. A new app, portal, AI capability, or automation workflow has to connect with CRM, ecommerce, finance, customer service, marketing, operations, and the other platforms teams already depend on.
GrayCyan combines AI, SaaS and software development, integrations, automation, and engineering capacity to build technology that works inside those environments rather than creating another disconnected tool.
WE’RE AN AI & SOFTWARE DEVELOPMENT COMPANY FOR GROWING BUSINESSES
Built for Consumer, Commerce & B2B Companies
Ecommerce & Retail Brands
ECOMMERCE
CRM
AI
INTEGRATIONS
B2B Companies
CRM
PORTALS
WORKFLOWS
AI AGENTS
Marketplaces & Platforms
MARKETPLACE
PAYMENTS
APIs
SAAS
Subscription & Membership Businesses
SUBSCRIPTIONS
MEMBERS
PORTALS
AUTOMATION
Franchise & Multi-Location Businesses
MULTI-LOCATION
CRM
REPORTING
WORKFLOWS
Consumer Services
MOBILE
BOOKING
PORTALS
AI
FINANCIAL PRODUCT DEVELOPMENT
From MVP to Production-Ready Financial Software
One of the first questions we hear is:
“Will this work with the systems we already have?”
In most cases, yes.
Financial services companies have already invested heavily in core systems, payment platforms, lending systems, accounting applications, CRMs, portals, databases, data warehouses, and proprietary technology.
Building something new should not automatically mean replacing what already works.
GrayCyan can build new AI applications, SaaS products, portals, internal software, and digital experiences around your existing technology environment, connecting systems through APIs, middleware, databases, event feeds, and other available interfaces.
That means new applications can retrieve permitted information, introduce new functionality, improve user experiences, and exchange data with the platforms your organization already depends on
MVP
Validate and launch faster
WEB & APPS
Customer and internal applications
SAAS
Platforms built for growth
ENGINEERING CAPACITY
Add the Engineering Expertise Your Roadmap Needs
Not every project requires outsourcing an entire product. Sometimes you already have the product, architecture, and internal team, but simply need more experienced engineers to move the roadmap forward.
GrayCyan can add AI, software, integration, QA, and cloud engineering capacity alongside your existing team. Resources can support a defined workstream, expand a product team, or stay engaged as ongoing development capacity.
EMBEDDED WITH YOUR TEAM
Engineering capacity without the hiring cycle
Add experienced technical resources when and where you need them, while your existing team keeps control of the product, priorities, and roadmap.
Add engineers experienced in LLM applications, RAG, agents, document intelligence, and AI-enabled product development.
Give employees a secure way to search policies, procedures, operational documentation, training materials, and approved organizational knowledge using natural language. Frontend, backend, APIs, databases, portals, SaaS platforms, and custom applications.
APIs, payment platforms, core systems, lending platforms, accounting systems, data environments, and proprietary financial applications.
Testing, deployment, infrastructure, CI/CD, monitoring, and production support.
BUILT FOR GROWING BUSINESSES
Technology Has to Connect the Customer Experience With Operations
CUSTOMER-FACING
Built Around the Experience Your Customers See
Create mobile apps, portals, ecommerce experiences, marketplaces, self-service tools, and other digital products around how customers actually interact with your business.
CONNECTED
Designed Around Your Existing Technology Stack
New applications need to work with CRM, ecommerce, payments, finance, marketing platforms, support systems, databases, and proprietary applications.
OPERATIONS-READY
Built for What Happens After the Click
A great interface still fails if teams have to manually process everything behind it. We design around fulfillment, service, approvals, reporting, handoffs, and operational workflows too.
AI-FIRST
Build intelligence into the experience
Add AI search, assistants, agents, recommendations, personalization, and intelligent workflows where they create real value.
CUSTOMER-CENTERED
Build around real user journeys
Design applications around the actions customers, employees, partners, and vendors actually need to complete.
INTEGRATION-READY
Connect front end and back office
Build around APIs and integrations so the customer experience does not create more manual work internally.
Let’s
Talk
If You’re Building or Modernizing a Business, Let’s Have a Conversation.
CLIENT RESULTS
What this looks like in practice
85%
Reduction in manual data entry
ERP middleware automation
MANUFACTURING
AI AUTOMATION
90%
FASTER REPORTING
Engineering Proposals Automated
SOFTWARE
PORTAL
AI DEV
INDUSTRY
100%
System Uptime
Post-migration stability restored
SAAS
AI Chatbot
FINANCIAL
Engineering Capacity
3X
higher perceived response quality
Emotion-aware AI governance layer
SAAS
AI DEV
SERVICES
HOW WE SOLVE IT
Where We Apply AI & Software Across the Business
01
Customer Acquisition & Sales
Build better lead workflows, quoting tools, CRM integrations, sales applications, proposal systems, follow-up automation, and AI-assisted sales experiences.
02
Ecommerce & Digital Commerce
Extend ecommerce with custom functionality, integrations, customer accounts, subscriptions, product data, order workflows, AI search, and personalized experiences.
03
Customer Portals & Self-Service
Give customers one place to access accounts, documents, orders, requests, status, payments, support, and other services without relying on email and manual coordination.
04
Customer Service & Support
Use knowledge AI, agents, routing, summarization, CRM data, and workflow automation to help service teams resolve requests faster.
05
Finance & Back-Office Operations
Connect orders, invoices, payments, accounting, documents, CRM, and operational systems while reducing repetitive reconciliation and data entry.
06
Internal Operations
Build internal tools and automation around reporting, approvals, scheduling, onboarding, document processing, data movement, and workflows unique to your business.
FULL CAPABILITIES
Everything We Can Help You With
SAAS, MVP & SOFTWARE
SaaS Product Development
MVP Design & Development
Custom Software Development
Web Application Development
Mobile App Development
Ecommerce Development
Customer Portal Development
Marketplace Development
Subscription Platforms
Internal Business Applications
Custom Dashboards
API & Backend Development
Legacy Application Modernization
AI & AUTOMATION
AI Application Development
AI Assistants & Copilots
AI Agents & Agentic Systems
RAG & Knowledge Systems
AI Search
Recommendations & Personalization
Document Intelligence
Workflow Automation
CRM Automation
Customer Service Automation
Reporting Automation
Data Extraction & Processing
INTEGRATIONS
CRM Integration
Ecommerce Integration
Payment Integration
ERP & Accounting Integration
Marketing Platform Integration
Customer Support Integration
Microsoft 365 Integration
Google Workspace Integration
APIs & Middleware
Data Integration & Synchronization
ENGINEERING CAPACITY
Dedicated AI Engineers
Full-Stack Developers
Backend Developers
Mobile Developers
Integration Engineers
QA Engineers
DevOps & Cloud Engineers
Dedicated Development Teams
Embedded Engineering Resources
PRODUCT & PRODUCTION SUPPORT
UX & Product Design
QA & Automated Testing
CI/CD & DevOps
Cloud Infrastructure
Application Monitoring
AI Monitoring & Evaluation
Performance Optimization
Ongoing Product Development
Software Maintenance & Support
BUSINESS TECHNOLOGY MYTHS V/S REALITY
Myth
We need to buy another off-the-shelf platform.
Reality
Sometimes the missing piece is not another standalone tool. A focused custom application, portal, integration, or workflow can solve the specific gap without adding unnecessary software across the entire business.
Myth
Building custom software means a huge multi-year project.
Reality
A focused MVP, portal, mobile app, integration, or product feature can be launched incrementally and expanded as users validate what works.
Myth
We need a large internal engineering team before building digital products.
Reality
GrayCyan can own the complete product build, deliver a defined workstream, provide a dedicated team, or add specialized engineers alongside your existing resources.
Myth
AI means replacing our existing systems and processes.
Reality
AI can often be embedded into applications and workflows already in use, adding intelligence, automation, search, recommendations, or assistance without rebuilding the entire technology stack.
WHY GRAYCYAN
What Actually Sets Us Apart
01
Product Thinking + Engineering
We start with the customer, business process, and desired outcome before determining what technology should be built.
02
AI + Full-Stack Software
We can build the application, backend, APIs, databases, integrations, infrastructure, and AI capabilities together rather than treating AI as a standalone feature.
03
From MVP to Production
Take an idea from initial product definition through UX, architecture, development, integrations, QA, deployment, and continued improvement.
04
Flexible Engineering Capacity
Use GrayCyan for an end-to-end build, a defined workstream, dedicated product team, or additional engineering resources alongside your existing organization.
05
Senior, Founder-Led Involvement
GrayCyan engagements stay close to senior leadership. Nish, engineer, MBA, and applied AI practitioner since 2018, remains involved from understanding the problem through solution direction and delivery.
How we work
Business Technology Delivery: How GrayCyan Works
01
Discovery & Solution Design
We define the business problem, users, customer journey, workflows, systems, data, integrations, and technical requirements. For new products, this includes MVP scope, architecture, user experience, and roadmap.
02
Prototype & Build
Our product, AI, and software teams turn requirements into working software. Development happens iteratively so stakeholders can review functionality early and refine the product as it evolves.
03
Integrate, Test & Deploy
We connect the solution with CRM, ecommerce, payments, accounting, marketing, databases, APIs, and other applications as required, then move through QA, security, validation, and production deployment.
04
Scale & Continuously Improve
After launch, we can continue developing features, improving performance, expanding integrations, optimizing AI capabilities, or providing ongoing engineering capacity.
BUSINESS SYSTEM INTEGRATION
Build Around the Technology You Already Use
Growing businesses have already invested in CRM, ecommerce, finance, payments, marketing, customer service, productivity, and industry-specific software.
Building something new should not mean replacing all of it.
GrayCyan can build SaaS products, AI applications, portals, internal software, mobile apps, and automation around your existing technology environment.
GRAYCYAN WORKS WITH
Salesforce
HubSpot
Shopify
Stripe
Microsoft Dynamics
NetSuite
Microsoft 365
+ Others
For businesses modernizing their technology environment, the goal should not be replacing systems that already work. Often, the better approach is connecting them, extending them, and building the missing application layer around them.
Whether that means a new customer portal, ecommerce capability, SaaS product, mobile app, AI application, workflow automation, or internal platform, GrayCyan can build around the systems already running your business.
0
Core Systems That Need to Be Replaced
Keep what already works. We build the software, AI, integrations, and application layer around it.
Let’s
Talk
Have a Product, Customer Experience, or Technology Roadmap You Want to Move Forward?
Frequently Asked Questions
What types of businesses does GrayCyan work with?
We can work with ecommerce and retail brands, B2B companies, consumer service businesses, subscription and membership companies, marketplaces, franchises, multi-location businesses, and other organizations with unique software or operational requirements.
Can GrayCyan build a SaaS product or MVP?
Yes. We can support product discovery, MVP definition, UX, architecture, frontend and backend development, mobile applications, APIs, AI capabilities, integrations, QA, deployment, and ongoing development.
Can GrayCyan build mobile apps and customer portals?
Yes. We build mobile and web applications, ecommerce experiences, customer portals, marketplaces, member platforms, internal applications, and connected digital experiences.
Can GrayCyan provide developers to work with our existing team?
Yes. We provide AI engineers, full-stack developers, mobile developers, integration specialists, QA, DevOps, and dedicated development teams.
What business processes can be automated with AI?
Common opportunities include lead handling, CRM updates, customer service, document processing, reporting, order workflows, finance operations, request routing, knowledge retrieval, follow-ups, and data movement between systems.
Can you add AI to an existing application?
Yes. We can add AI assistants, search, agents, recommendations, personalization, document intelligence, summarization, and workflow intelligence to existing products and internal applications.
Can GrayCyan integrate with our existing CRM, ecommerce, or accounting systems?
Yes. Depending on available interfaces, we can connect new applications with CRM, ecommerce, payments, accounting, marketing, customer support, databases, and proprietary systems through APIs and other integration methods.
Do we need to replace our existing software?
Usually not. We can often build the missing application, integration, AI, or automation layer around the systems already working for your business.
Can GrayCyan take a product from idea to production?
Yes. We can own the full lifecycle from discovery and MVP definition through architecture, UX, software and AI development, integrations, QA, deployment, and continued improvement.
Do you provide ongoing development support?
Yes. GrayCyan can continue with feature development, integrations, AI optimization, application maintenance, performance improvements, cloud support, and ongoing engineering capacity.
Let’s
Talk